WhatsApp Business API pricing by Meta

FunnelBridge uses the official WhatsApp Business API from Meta to ensure that you can use WhatsApp securely and in compliance with data protection regulations in your recruiting process. Compared to the standard WhatsApp or WhatsApp Business app, the API offers enhanced security features and greater automation capabilities. (You can learn more in this article).

To use this service, you need to connect your own phone number to FunnelBridge and create a so-called WhatsApp Business Account (WABA). Meta charges fees for certain types of conversations conducted through this WhatsApp Business Account.

The WhatsApp Business API is a technically independent platform specifically designed for business use. Among other things, it offers:

These fees help finance this professional infrastructure and allow Meta to monetize the business use of WhatsApp by companies.

Each 24-hour time window is considered a “conversation”. Every reply from a candidate resets the timer by 24 hours. If you do not reply to the candidate within 24 hours, another conversation will be opened (and charged by Meta).
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Chats that you receive via the FunnelBridge WhatsAppp bot are generally free of charge. Replies that you send within 24 hours are therefore also free of charge.

Currently, the price is decided depending on the country your company is located in and on the category in which the first message of the conversation is classified. Meta uses machine learning to check which category the conversation falls into. The cheapest is “Utility”. “Marketing” is the most expensive. Application related conversations are either one of both.

If you start 100 conversations after 24 hour of inactivity per month you can expect meta to charge around*:

*The country assignment is based on the country code of your telephone number. We have observed with our customers that approx. 50% of conversations are categorized as "Utility" and 50% as "Marketing". Here you can find detailed pricing information by meta.